Discovery Channel pulls out

This won't be big news to anyone who follows pro-cycling but The Discovery Channel has pulled out of its sponsorship with Lance Armstrong's team. I say Lance Armstrong's team as pro-cycing teams are actually owned by management groups which in turn sell the right to name the team to a primary sponsor. In this case Lance Armstrong owns 50% of Tailwind Sports.

So they will be looking for a new primary sponsor for the 2008 season. I was thinking, what an opportunity for a high-tech or e-commerce company with global reach or ambitions.

Here are a few I thought of, feel free to add your own:

Microsoft
Apple
Dell
eBay/Paypal/Skype
Cisco/Linksys
Google

Technorati Tags:
Cycling, Lance Armstrong, Discovery

Comments

[MB]

Paypal...they are no up for that. Not that we are (as being e-commerce industry with the recourses to do this kind of thing)

On paypal read this : http://news.bbc.co.uk/2/hi/technology/6357835.stm

[vanni]

hi sean - it would be great if a high-tech company would back a pro-cycling team. it's long overdue. there is a local BC team : http://www.symmetricscycling.com/sponsors/title.aspx
and of course CSC:
http://www.csc.com/.
But a higher profile company would help inject some 'juice" so to speak to the premier NA team owned by LA.... Go Basso!

Kinda miffed at Discovery pulling out and leaving the team in the lurch. guess they only want to back a US name. So glad to see them leave. They really don't understand cycling. Hope this means that we won't have to listen to that NITWIT Al Trautwig.. .

http://www.tdfblog.com/2004/07/is_there_a_us_c.html

(pps bitmovers)